Case History: Nite Glow Pencils

Item Name: Nite Glow Pencil
Product Number: 20305

Glow in the dark products are extremely popular because brands will stand out any time of day or night. Many industries will use the Nite Glow Pencils as their promo item because they’re affordable, Made in USA and they come in multiple neon color options.

Check out these case histories on how various industries have successfully used our Nite Glow Pencils.

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Industry: Tourism

What it was purchased for: As a memorable gift shop item for a tour cavern. Pencils were imprinted with a variety of sayings, such as, “Navigate the Darkness,” or, “Explore the World Underground,” along with the cavern name and website.

How it was distributed:  For the popular months, the Nite Glow Pencils were displayed near the gift shop entrance and by the register. These displays were the first thing customers saw when they initially walked in and they last thing they saw before checking out and leaving the shop. 

Result or ROI: Customers loved the variety of colors and children were excited to bring their pencils on the tour.

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Industry: Music

What it was purchased for: To promote an Annual Summer Concert Series held in the city park on Friday evenings. The Nite Glow Pencils were imprinted with the website URL, guiding people to the online schedule, and the phrase “Join Us Under the Moonlight.”

How it was distributed: An events promotion company handed out the Nite Glow Pencils throughout the local community for one week leading up to the concert series kick-off.

Result or ROI: With the help of the promotional product campaign, the Summer Concert Series sold out. There were tickets sold for the following year’s concert series at the event as well.

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Industry: Recreation

What it was purchased for: To promote a bowling alley’s weekly midnight bowling event.

How it was distributed: The Nite Glow Pencils were given to patrons participating in midnight bowling. People were attracted to the pencils because of their unique, glowing reaction to the ultraviolet lighting.

Result or ROI: The bowling alley noticed quite an increase in the number of attendees. The Nite Glow Pencils were such a hit, players of all ages wanted to collect one for themselves.