Case History: MicroHalt Token

​Item name: MicroHalt Plastic Token
Product Number: 47205 / 80-47205
 
With the important of safety and wellbeing at top of mind today, having products that fight the growth and spread of bacteria are of high importance. MicroHalt products, like this plastic token, have an additive that fights the growth and spread of bacteria, making them increasingly popular. The additive does not wear off and remains effective for the life of the product. This token is also made in the USA and readily available. Here’s a few different ways this token has been put to use.

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Industry: Farmers Market

What it was purchased for: A cashless method of payment. Before entering the Farmers market, guests would purchase tokens with cash or card and then use those tokens as their “payment” when purchasing from different vendors. 

How it was distributed: Upon entering the farmers market, consumers purchased tokens with cash or credit (1 token = $1). The farmer’s market also ran a promotion where when you purchased10 tokens you purchase you get 1 for free. Customers then used the tokens as currency to purchase all their farm fresh needs, and because of the tokens being antimicrobial farmers don't have to worry about the germs from handling cash.
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Results or ROI:  Customers appreciated the thought that the market was taking considering everyone's overall health and well-being. They were also excited they were able use their credit card to receive the tokens so they didn’t have to handle cash or worry about stopping at the ATM before going to the market.

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Industry: Wild Life
 
What it was purchased for: As a visitor incentive to get customers to return for more visits to the zoo.
 
How it was distributed: For each 2 admissions purchased customers were given the token with “1 free admission” imprinted on it. Guests who also signed up for the monthly newsletter received a token as an incentive to come back. 
 
Results or ROI: Guests commented upon returning how thoughtful it was that they received free admission and the fact the token help fight the spread of germs. The park is excited to see how many more tokens are being redeemed in the coming months and tracking the return.

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Industry: Customer Appreciation 
 
What it was purchased for: A retail shop purchased these to implement their new customer appreciation incentive program.
 
How it was distributed: Once a month a retail store holds a customer appreciation day. During certain hours on that day if a customer spent $50 they received a token for 20% off their next purchase.
 
Results or ROI: The shop is already seeing more customers come back with the tokens and seeing more customers to come through their doors on the customer appreciation days. 

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Industry: Restaurant/Bar 
 
What it was purchased for: The go too “good for a free drink” chip. 
 
How it was distributed: A restaurant just reopened and they mailed out a token to their local community. The restaurant mailed their new guidelines to inform customers before arrival what to expect with a token for a free drink with any food purchase. On the mailer the restaurant highlighted the antimicrobial features of the token to calm new and returning guests. The token is an incentive to bring clients in and make them feel let customers know they cared about their well-being as the tokens fight off bacteria growth.
 
Results or ROI: By mailing out the chips this brought in returning customers as well as new customers who wanted to redeem their free beverage. The mailer containing the new guidelines allowed there to be less stress on the bar/restaurant because everyone knew how to prepare before arriving and also gave them ease when arriving knowing all the new protocols in place for their safety. 

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Industry: Employee Appreciation 
 
What it was purchased for: A new employee incentive program. 
 
How it was distributed: Every time an employee reached their goals, they were rewarded with a token. At the end of the year, the employees will be able to count up their tokens and choose from a variety of rewards based on their token count. Rewards available are company apparel or merchandise, extra vacation days and gift cards. 
 
Results or ROI: Employee incentive is driving better performance, excitement and encouraging teamwork to reach goals. ​​

Claims Statement: ​MicroHalt products each have an EPA registered antimicrobial agent incorporated into the plastic that protects the item itself by suppressing growth of bacteria. The EPA master label for the registered additive states that the antimicrobial agent is approved for inclusion into the polymers from which the products are manufactured for protection of those products themselves. The antimicrobial properties do not protect users or others against bacteria, viruses, germs or other disease organisms. For more information on U.S. regulations on antimicrobial agents and treated products, visit www.epa.gov